San Diego – Top accounting leaders and game changers gathered for the 2019 Xerocon. Xero, a cloud based accounting platform for small to medium enterprises is disrupting the market through tech-driven innovations.
Adapting to Xerocon’s Best Practices
Various thought leaders and awarded keynote speakers shared their expertise during the 2-day convention. Steve Vamos, CEO of Xero emphasized that changing one’s mindset is the key to growing one’s business. Now in the connected age, one has the ability to care, connect, and enable change through experimenting, and diving down the grass roots to identify new opportunities and points of learning. Through Xero, his mission is to “rewire the world of small businesses, making it seamless, simpler, and smarter.”
New perspectives for the Emerging Market
Through these innovations, the Philippines does not fall behind as Marvin Galang, President of JuanTax in the Philippines and Founder of Double Rule in the United States, served as a delegate. The innovative accountant says, “Technology can only be effective if it helps our accountants perform their tasks more efficiently. In the case of JuanTax, doing taxes in our country has not only become easier, but it has also improved tax administration for our government. This is our own little way of serving the Filipino people.” His vision is to uplift the accountancy profession, and to innovate with technology for the common good.
The call for developments, unlearning, and banking on one’s voice as the most disruptive technology is the most resounding idea to make strategic business decisions. The Philippines as an emerging market has a great potential to apply these innovations to serve a greater purpose of making life seamless.